Pastoral Capitalism - A History of Suburban Corporate Landscapes

- Idioma: INGLÊS

- Tipo de Capa: BROCHURA

- Número de Páginas: 336

- Ano de Edição: 2014

- Número de Edição: 1º

- Dimensões: 22.23 x 19.69 x 1.91cm;

- ISBN: 9780262526142

ATENÇÃO: Foto meramente ilustrativa

How business appropriated the pastoral landscape, as seen in the corporate campus, the corporate estate, and the office park. By the end of the twentieth century, America´s suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral--in the form of leafy residential suburbs--triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb´s aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape´s capacity to communicate identity, status, and right-mindedness.