LIVRO USADO - Corporate Identity Design

- Idioma: INGLÊS

- Tipo de Capa: BROCHURA

- Número de Páginas: 144

- Ano de Edição: 1988

- Número de Edição: 1º

- Dimensões: 23 x 20 x 1cm;

- ISBN: 9780471289470

ATENÇÃO: Foto meramente ilustrativa

In a market cluttered with big and small companies competing for the consumer´s attention, public image becomes more critical than ever to the success of any business. Veronica Napoles´s Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company´s best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles´s concise, step-by-step overview looks at all phases of the corporate identity design process.