From Type to Logo: The Best Logotypes from Around the World

- Idioma: INGLÊS

- Tipo de Capa: CAPA DURA

- Número de Páginas: 272

- Ano de Edição: 2022

- Número de Edição: 1º

- Dimensões: 25.4 x 19.5 x 3.18cm;

- ISBN: 9789887566595

ATENÇÃO: Foto meramente ilustrativa

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company´s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.