You Are Here 2 - A New Approach to Signage and Wayfinding

- Idioma: INGLÊS

- Tipo de Capa: CAPA DURA

- Número de Páginas: 272

- Ano de Edição: 2022

- Número de Edição: 1º

- Dimensões: 28 x 19 x 1cm;

- ISBN: 9789887462958

ATENÇÃO: Foto meramente ilustrativa

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. A follow-up to the first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.